9 Amazing Facts about Whiteboard After Effects Explainer Videos and much more!

AE Explainer Videos are marketing videos that generally explain a complex business in a simple and fun way to understand and follow. They are proven over and over again to have a huge impact on conversion rates and client retention. It’s a fact that client do love these videos because they are lovely and easy to watch, making the clients understand the basics of the business model and enabling them to make their purchasing decisions much easier.

Why Should You Use a Whiteboard Explainer AE Video?

Whiteboard Explainer videos have a natural tendency of becoming viral. They are also surprisingly easy to create and the cost is very reasonable. A good script should bring out a problem/pain point and then show how your company or brand can fix that or come with a solution that clients want and need.

Best 9 Amazing Facts about After Effects Explainer Videos and How They Can Help You Skyrocket Your Business

1. 39% of executives have called a vendor after seeing an online video. – Forbes
2. 8 Million Words is the value of 1 minute of video. – Dr. James McQuivey, Forrester
3. When marketers used the word “video” in an email subject line, open rates increase 7% to 13%. – Experian
4. When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%. – Forrester
5. Consumers who watch product videos are 85% more likely to buy products, compared to those who do not watch product videos. – TMG; We Capture
6. 20% of your viewers will click away from a video in 10 seconds or fewer. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. – Visible Measures
7. According to InternetRetailer.com, up to 85% of people are more likely to buy a product if they first saw an animated explainer video.
8. Dropbox grew from 0 to 1 MILLION users in a short 5 years, on their website they had just a logo and an explainer video.
9. Another company, called CrazyEgg, added animation video to their site and increased conversions by 64%

5 Key Points to Keep In Mind When Creating an Explainer Video:

1. Keep it short and simple. The 60 second time mark is generally the sweet spot. That around 150-165 words. 90 second long videos work too. Remember, the purpose of the whiteboard video is not necessary to explain the business in detail but to want to make the client/prospect want to “know more”
2. Make sure your images stay relevant to the storyline. Any images out of context will ruin the credibility of the video
3. Easy to watch. Make sure your animation is not too fast so your audience can clearly see the key point and follow the text on the screen.
4. One of the most important aspects of a marketing whiteboard video, the Call To Action. Make sure it’s relevant to your message
5. A whiteboard video should not only be easy to watch but also helpful and they must provide value upfront

Now let’s go more in-depth and take a look at What a Custom Whiteboard Video Should Contain:

• Which problem does that particular product solve? The problem/pain point of the market the product is operating in
• What does the product do? And more importantly, how does it work?
• What makes the product or service unique? i.e. You are the only company offering that service
• What is the videos’ call to action? Buy now, Contact us now, Get a quote
• Any other particular things about the product that should be included in the video

The  Perfect Structure Of A Whiteboard Video:

Keep it simple and sweet. Good AE Explainer Videos should contain 4 simple things:

1. The problem– Bring out a pain point of your customers (0:00-0:20)
2. The solution– Your product is the solution to the problem (0:20-0:25)
3. How it works– How it works described in a simple way (0:25-0:50)
4. A call to action– The next step that your customers should take (0:50-0:60)

Also Good to Keep in Mind 3 Things When Creating a Custom Whiteboard After Effects Video:

• Use a professional voice over. A good voice job is not just a plain recording done on a laptop microphone, it’s a voice interpretation done by a voice actor and recorded in a professional studio. The quality of the audio and the tone of the voice will set the quality standard for your video
• Have fun. People like to be entertained, by regular clients to CEOs, everyone likes to be surprised in a pleasant or funny way. Break the patterns and get creative
• Use the appropriate music. It really has to be upbeat and in tone within the context of the visuals. Music brings out emotions and it will connect with your audience and enhance the storyline

Some Good After Effects Whiteboard Explainer Templates!

Yes, at BlueFX.net have some great explainer products that you can use! The 4th one is a special one for you!

1. The Mini Explainer Template

Is a Free Tool that you can use to get yourself familiarized with our whiteboard products. It has 11 pre-animated elements and it’s very simple to use! You can get the Free Mini Explainer After Effects Template here:

2. The Whiteboard Explainer template

Is our main whiteboard product, it’s a project that enables you to create explainer videos for virtually any business. With 439 animated elements, pre-built scenes, pre-built animations, it’s really a must-have toolbox for any video editor Test this new V2 Version of the Whiteboard Explainer AE Template!

3. The Business Explainer

Brings a different approach to explainer videos, focusing on flat style animated icons. Just drag the icons into the scene and adjust the duration of the animation, and it’s ready to go. Very modern and super visually appealing Download the latest Business Explainer After Effects Template!

4. The Special Whiteboard Explainer Custom Video Service

Since Whiteboard Explainer Videos are so popular, we boiled down our years of experience into a service created for you – our clients – in mind, the Whiteboard Explainer Creation Service. We can do all the hard work for you and create a fantastic video according to your vision. We’ll do everything from writing a professional script, recording the voice-over audio with a voice-over artist and creating an awesome whiteboard custom animation! Sit back and relax while we create a custom whiteboard video for you and watch your business skyrocket once you put it to work! You can see all the details about the Custom Whiteboard Explainer Video Service and get a price quote here: